SEO stands for search engine optimization. It is a set of tools and techniques that make your website friendlier to search engines. Google and other search engines take notice of your website when SEO techniques are applied to it.
Search Engine Optimization
SEO Services in Toronto & GTA
Having a strong online presence is a prerequisite for all businesses today. But just by having a beautiful website for your business you cannot expect customers to start buying your products and services.
There are not millions but billions of websites existing today on the World Wide Web. Your website can be lost in the extreme depth of this sea and your customers might never discover your pages. If you want a large number of visitors, you need to make it visible to them.
We, at Crawlmark, will work diligently in improving the Google ranking of your business, and bringing you quality leads.
LINK BUILDING
Link Building is essential to successful SEO. With many inbound and outgoing links, your website starts to receive organic traffic without the help of search engines. We painstakingly build links from your website to other authoritative websites in your chosen niche. Crawlmark does the gritty stuff for you.
SUCCESSFUL SEO IN 2018
SEO is a rapidly changing industry with new updates almost on a weekly basis. At Crawlmark we always look to implement the best practices in SEO;
- implementing white hat strategies;
- building quality links;
- eliminating harmful black hat backlinks;
- creating excellent content and infographics;
- ensuring On-Page SEO is Google compliant;
- identifying low hanging keywords to bring you more traffic;
- making your site easily navigable for users.
Only best practices are used by our SEO Consultants. There is two type of SEO. White hat and black hat. Many agencies and freelancers will claim to rank your site fast, but more likely than not, they are using black hat techniques with low-quality links going to your site. Sure, you might see good traffic for a month or two, but the chances of Google penalizing your website do not appear on the search engines after those months is very high.
That is why at Crawlmark we only do White Hat SEO, meaning, we do our best to stick to Google’s guidelines and aim not to build illegal links to get the search traffic you want.
As a small business, you want to rank for your local city or district. There are many factors that go into making your business search-friendly and being among the top listing on Google, Yahoo and Bing:
- Strong Citations and Consistency in NAP (Name, Address & Phone Numbers);
- Your Google My Business (GMB) is set up properly;
- Good link signals;
- Having a Google Verified website.
Tracking analytics is essential to SEO. At Crawlmark, we utilize the industry best tools to see how your website is performing. Analytics shows us;
- Traffic growth and bounce rate;
- Most searched keywords to land on your business pages;
- How long people stay on your website;
- See if your traffic volume is increasing.
For Keyword Research, we look at the following:
- Search volume
- Keyword Difficulty
- CPC
- Trends
- Estimated visits
- Business Relativity
These are important factors when determining which keywords are best to target in relation to your business and goal. As SEO Experts from Toronto, our objective is to give you the highest competitive edge and the best results possible. Strong keyword strategy leads to higher traffic, and most importantly, leads.
LONG TERM VISION
Crawlmark has a very long experience in carrying SEO on the websites of its clients from diverse industries.
We do not have a fixed solution to the problems of all our clients. We do a quick check of the existing SEO efforts and find out the missing elements in the strategy. We rectify these mistakes and prepare an SEO strategy for long-term improvement of the ranking of the website. We urge our clients to show patience as SEO is not a magic wand that can produce results overnight.